awareness threshold

awareness threshold
марк. порог [нижняя граница\] уровня осведомленности* (минимальное значение уровня осведомленности, необходимое для достижения какой-л. цели, напр., успешной рекламной акции, предвыборной кампании и т. д.)

This product was too poorly advertised to even break the awareness threshold. — Этот продукт рекламировался так плохо, что был не в состоянии преодолеть даже нижнюю границу осведомленности о нем покупателей.


Англо-русский экономический словарь.

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Смотреть что такое "awareness threshold" в других словарях:

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